Fecomercio RJ launches effort to promote Strategic Road Map for Commerce across the State of Rio de Janeiro

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This week, the Federation of Commerce of the State of Rio de Janeiro (Fecomercio RJ) held the first regional meeting to discuss the findings of the Strategic Road Map for Commerce, an in-depth survey that sets the groundwork for sustainable growth proposals within the segment for the next four years. First stop of the roadshow was the city of Angra dos Reis, where a great number of panels were conducted by influencers and prominent journalists.

Formulated in partnership with the Getúlio Vargas Foundation, theStrategic Road Map for Commerce gathers socioeconomic data of the eight Fluminense regions (Costa Verde, Centro Sul, Médio Paraíba, Noroeste, Norte, Serrana, Baixada Litorânea e Metropolitana) and focuses especially on issues that directly affect the economy of the state and the performance of goods trade, services, and tourism sector, such as education, security, infrastructure and business environment. In addition to identifying vocations and opportunities, the Map is a strategic instrument for the performance of Senac RJ and Sesc Rio, professional and sociocultural educational branches, respectively.

Regional rounds of the Strategic Road Map for Commerce are an unfolding of the second edition of the Map, launched in October of last year at the Copacabana Palace Hotel. With the meetings that start now, local participants will take part in a working group, made up of an eclectic organization that will prepare personalized proposals according to Fluminense regional vocations, identifying similarities and differences between the economies of municipalities. This work will be done during the three days of the Map and will be part of a proposal that will be forwarded to the Government.

At this first gathering, Costa Verde’s potentials will be discussed; the region consists of the municipalities of Paraty, Angra dos Reis and Mangaratiba, and with great presence of goods and services trade in tourism. With almost 265,000 inhabitants, according to IBGE estimates, it is the least populated region of the state. Between 2000 and 2014, the Average Annual Growth Rate considering all three municipalities was 4%. At Costa Verde, Angra dos Reis is the municipality that focuses more economic activity in the region, both in terms of employment ties (70%) and businesses (68%). In Angra, there is strong presence of the trade industry, services and tourism and manufacturing industry. In the case of the latter, the main employer activity is the construction of vessels and floating structures, which generates about 6,000 jobs.

Fecomércio RJ System has a permanent presence in the region through Senac RJ that among the educational establishments of the city of Angra, accounts for 22% of enrollments. The Senac branch of Angra dos Reis offers courses in Management, Accounting, Logistics, Tourism Guide and Occupational Safety, which are seeking to enable students aligned with the regional economic vocation.

“This individualized view is what makes this an unprecedented business mobilization in the state. We want solutions to be agreed on locally by the participants directly involved in each region. We do not believe in measures imposed from the top down, but proposals that have real affinity with the demands of each region, which arose in a collaborative environment.” said José Essiomar Gomes da Silva, director of Fecomércio RJ and president of the Retail Trade Union of Angra dos Reis, Paraty and Mangaratiba.

By means of the Strategic Road Map for Commerce of the State of Rio de Janeiro, the Fecomércio RJ System provides a platform with subsidies to increase the competitiveness and business innovation, from the analysis of economic indicators, internal studies and the reality experienced and narrated by entrepreneurs who trade goods, services and the tourism which is a protagonist of Rio de Janeiro’s economy. The regional gatherings in 2016 will continue until July 29th, with meetings in Miguel Pereira (4/13) and Três Rios (4/27), to cover the South Central region; in Volta Redonda (5/4), Barra do Piraí (5/11), Valença (5/18) and Mansa (6/1) on the Médio Paraíba region; the Northwest region meeting will be in Itaperuna (6/15); the North will be discussed in Macaé (6/29); Serrana region will have two meetings in Petropolis (7/6) and Teresópolis (7/13); in Cabo Frio (7/20) and Rio das Ostras (7/27), the theme will be the Baixada Litorânea region; lastly, the metropolitan area will have two meetings, in Niterói (8/24) and Rio de Janeiro (8/31), last stop of the roadshow.

The document presents nine key factors considered essential to ensure the development of the sector and the various regions of the state: professional education, corporate environment, safety, taxation, logistics and urban mobility, interface with important trade players, knowledge and business management, public services support and finance and operational efficiency.

When approaching in depth each of these themes, the Fecomércio RJ System proposes:


Contribute to the improvement of safety conditions for all participants of interest for goods trade, services and tourism in the state. In line with the perspective that security is more than police action and a topic that is the whole society’s responsibility, Fecomércio RJ System study alternatives to support the promotion of actions that aim to reduce crime and generate positive effects on trade. At the time of the event at the Copacabana Palace, the former New York mayor, Rudolph Giuliani, made his contribution to this debate by presenting the policy applied in their management, based on prevention and strict control over minor offenses better known as “zero tolerance “.


Provide the professional education needs of workers and management training for business owners in the sector. The focus on activities related to Senac RJ and defined as strategic in the Map will result in the generation of products for businesses, such as regional portfolio adjustments, increased offer of on-site and online courses together with partnerships with institutions.


Enhance regional information, including the peculiarities of industry segments and the realities for different sizes of companies, which is often raised only at the national level – by bodies such as the World Bank. Map II will deepen knowledge of Rio de Janeiro’s regional vocations, providing subsidies to improve the business environment, with special attention to the simplification, agility and transparency of bureaucratic procedures for compliance with legal requirements.


Reduce the tax burden and the administrative costs of companies for compliance and payment of state and local tax requirements, besides seeking better conditions for the tax payment.


Dispose logistics infrastructure and provide state and municipal urban mobility that support the dynamic and sustainable development of the sector.


Improve the quality of business management through the generation of knowledge and encouragement of new forms of marketing, such as e-commerce.


Catalyzing and promoting more synergistic relationships between important participants in the goods trade industry, services and tourism.


Pursue an efficient delivery of public services that impact the sector’s activities and quality of life of the population.


Expand access to credit and financing for companies in the sector and improve cost management.



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