Rio Info 2015: Brazil’s Largest IT Fair
September 15, 2015 582 0
On September 15-17, at the Hotel Tulip in São Conrado, in Rio de Janeiro, Brazil’s largest IT fair will take place. It is known as Rio Info. Organized by Riosoft, and supported by several sponsors — among them the government of the state of Rio de Janeiro as well as Sebrae and Apex — the 13th Rio Info fair is expected to attract approximately two thousand participants, mostly business executives and other IT personnel.
Besides the extensive program of seminars and workshops led by some of the most prominent players in IT, Rio Info will serve as a setting for number of business deals. It is estimated that, since the first editions of the fair, the event has resulted in more than R$ 180 million in direct investments, without taking into consideration the multiplication factor they generate. In 2014 alone, the transactions involved 160 companies, 70 of them international.
Another highlight is the innovation hall, inaugurated in 2008 with the objective of providing incentives to startups. During the ensuing years 600 projects were submitted, from 16 Brazilian states and six countries, and 43 were selected to be presented during the fair.
“Rio Info has an essential role in attracting and consolidating new information technology ventures all over Brazil, focusing particularly on the state of Rio. Between 60% to 70% of the companies that participate return the following year”, said Alberto Blois, Executive Director at Riosoft.
The fair is an outstanding example of an effort that goes beyond itself. To increase the IT market in the state, Rio Soft works together with small and medium-sized companies, providing a mentoring network that includes cities like Nova Friburgo, Petrópolis, Campos, Macaé and Três Rios, in addition to the Baixada Fluminense area. Rio Soft also fosters the Aceledora do Atlântico (Atlantic Accelerator) program, aimed at enabling Brazilian entrepreneurs to become competitive on the world market, and thus encouraging their development as managers as well as collaborators with the giants of the industry.
Through such initiatives, national startups exchange experiences with executives and companies from the United States, Portugal and Argentina. Soon other European and Latin American countries will announce their participation in the project.